At its up to the client to actually carry it out, spelling out these responsibilities in your proposal will help avoid confusion later. Component define project milestones An important aspect of any social media campaign is setting project milestones and deadlines. After all, your client must have a way to measure the success of the project. Get specific with these numbers impressions, engagements, replays, and more.
Include deadlines for reporting these figures. Component Job Function Email List Detail Your Social Strategy Now that youve gathered all the important elements—the raw data for your social project—its time to bring it together into a cohesive strategy. In your proposal, be sure to describe the full strategy what accounts are included, where you will find and/or create content, your content and voice, frequency of posting, short and long term goals, etc.
Using A/B social testing tools or techniques ? What about metrics and reporting? Will you leverage data from Instagram Analytics or Facebook Audience Insights ? Set clear expectations by describing what tools and tactics you will use and whether the client will be required to provide access. Tips for writing a winning social media proposal how to create a winning social media proposalmin.